GM Hasn’t Won Every Consumer, but They’re Making Progress

Two weeks ago, I posed a few questions to the public concerning General Motors’ recent revamping, wondering what opinions consumers held of the automotive giant as a whole before and after the restructure, along with their thoughts on the companies products (quality levels, what cars they would consider owning, what GM could do to improve, etc.). The survey, conducted throughout October 2011, concerned General Motors and its US-based competitors.

The results showed that pre-bailout, most polled had an indifferent opinion of General Motors at best. 83% said that the quality of the company’s products was sub-par or average. The remainder responded with “poor.” One could argue that those kinds of responses leave a lot of room for improvement on the next question, “Has the craftsmanship improved?”; 75% overall responded positively, with two-thirds of that 75% believing that quality has improved greatly.

But before you start waving your finger around with an “uh-uh-uh,” don’t think the only ones praising the new GM. Car enthusiasts are some of the most loyal groups out there, but Andy Morello, an avid Ford and Focus Fanatic, still praises GM’s efforts. “As far as quality GM is on par with Ford. In my mind Chrysler is who needs to step it up,” Morello said.

Doug, a former GM hater and Focus Fanatic, has changed his tune in the years since the bailout. “Today, things are different,” he says. “There are more of their products I’d consider – Cadillac has some tremendous vehicles out that I think can compete with anything on the market.” Cadillac sets its sights on the best Germany has to offer in luxury performance, the BMW M5, and wins.

There is still much to be done before General Motors reverses the opinions of more Americans, and surely they’ll never be able to please everyone every time. But considering how well they’ve done in the three years since Chapter 11, who knows what 2012 will bring?