This week, from Thursday until Sunday, future brides visiting the White Hot Style Shop got pampered, primped, and plenty of wedding ideas at the second annual bridal exhibition, featuring book signings and celebrity appearances, vendors and hair and makeup stylists. Part of the proceeds from sales at the White Hot Style Shop and other events go to charities like Dress For Success, an organization that helps underprivileged women dress for the office and job interviews and Operation Smile.
“Charity has certainly become an incentive in the wedding planing process,” said Communications Manager Julia Bucciero. “Couples have become increasingly focused on combining philanthropic initiatives with their wedding spending.”
All day on Thursday, brides took part in the festivities, and began getting ready for their big day.
- The window at the front of White Hot Style shop displays a wedding gown that was featured on the cover on Brides Magazine, while future brides file in and out of the event.
A row of designer wedding cakes decorates the front of the bridal shop.
At the waiting area, brides to be can look at wedding pamphlets and magazines. From left to right: Megan McKenna, from Manhattan who just got engaged; and workers Leslie Grandy and Christine Kang, both from Los Angeles.
Adanice Correa, 30, from Puerto Rico tries out a makeup style. She will be getting married over the summer in Greece, where her fiancé's family lives.
Laurie Schwartz, a matron of honor, gets her makeup done in preparation for her sister-in-law's wedding next year.
Melissa Male, a bridal shop worker from Austin, Texas, gets her nails done on her break.
"A Rose By Harvest" workers Zsu Zsa, 30, and Elisabetta Urioni, 38, both from Manhattan, show off splashes of color at the bridal shop flower exhibit.
Brides-to be- gaze at one of the most important parts of the big day. All of the dresses exhibited at White Hot Style were available for purchase, from designers like Alyne, Rosa Clara and Rivini.
Joanna, these are so good!